Nokian's roots go all the way back to 1898, when Suomen Gummitehdas Oy, or the Finnish rubber factory, was established. Passenger car tire production began in 1932 and the world's first winter tire was produced in 1934. The company's best-known brand, the Nokian Hakkapeliitta tire, was launched in 1936. Finland knows snow and ice, so it makes sense they would produce the best winter tire on the planet.
For those who are curious, we have been told Hakkapeliitta is an old battle cry. Roughly translated, it means 'Chop their heads off!'
Testing in Extreme Conditions
Approximately 50% of product development costs are spent on testing. Adequate test results cannot be achieved just in laboratory conditions and through automated tests. Therefore we test our products in real-life environments. This ensures that our products perform exactly as they should even in the most demanding, difficult and changing conditions.
Nokian Tyres is deeply rooted in North European soil. The company is the northernmost tire manufacturer in the world. It developed its first tires over 70 years ago. Nokian Tyres dedicates at least half of the year to serious winter tire testing. Braking, accelerating, handling tests, driving on a round circuit and up a steep hill on ice and snow again and again comes as a natural choice for the inventor of winter tires. Uncompromising testing demands an almost endless amount of repetition in constant conditions in order to obtain reliable results.
The unique formula of winter testing
= 24/7 + 6 months + Nordic weather
North of the Arctic Circle, in the town of Ivalo in Finnish Lapland, the company operates a proving ground with over 1700 acres of land where product development and testing teams and test drivers put tires to a trial with the task of identifying the best winter tires.
State-of-the-art equipment, versatile tests and skilled and experienced people see to it that all the extreme situations of winter driving are thoroughly studied in Ivalo. Our demanding development work, whose foremost goal is safety, defies and exceeds the limits of a tires' grip.
Due to the extreme engineering involved with this tire the tread design you receive may vary slightly from the pictured tread design. As tire studs are illegal in Minnesota and Wisconsin, we are unable to sell or install tire studs - including tires which are built to accept studs.